Summer dermal filler campaign launched on social media

on 23rd April 2018


Galderma has launched its ‘Summer You – What’s Your Secret?’ dermal filler campaign on social media, intended to support its customers in promoting their facial rejuvenation services to existing and potential new clients throughout the summer months.

The aim of the ‘Summer You – What’s Your Secret?’ campaign is to provide a series of visually engaging communication materials to help aesthetic clinics engage multiple audiences, highlighting the looks that can be achieved for men and women using dermal fillers and skin boosters this summer.

The resources have been designed to share in clinic, online and via social media channels, including Facebook, Twitter and Instagram.

The suite of branded and unbranded materials includes key messaging, images, Twitter cards and video gifs for customers to issue as part of their marketing campaigns this summer.

Summer season

‘In my patient population, summer is the most popular season to seek aesthetic treatments, in preparation for a fresh faced radiant look’, commented Jackie Partridge, nurse independent prescriber and founding board member of the British Association of Cosmetic Nurses.

‘Social media is one of the key platforms we use to communicate with our existing and potential new patients and is essential in helping us to secure new business.

‘What’s great about this campaign shared by Galderma is that we now have a wide range of materials to support us in communicating the benefits dermal fillers can achieve in providing our patients with customised treatments using a patient needs-based approach.’

Skin quality

Galderma’s marketing campaign, ‘Restylane Secrets’, has been developed for use by all Galderma customers. To further bolster communications the ‘Summer You – What’s Your Secret’ campaign offers non-branded materials for use by key customers.

Alexandra Tretiakova, general manager of Galderma UK and Ireland, commented: ‘Restylane provides a broad range of gel textures to restore, refresh and enhance the skin, offering results to meet each patients’ expectations.

‘This means that, should they wish, people can choose to keep their treatment a secret.

‘Following the success of our “Make Your Match” Valentine’s campaign, we are delighted to provide our customers with engaging communications to help them promote the excellent work they do during the busy summer season.

‘We’re increasingly seeing a focus on skin quality and want to ensure our customers have the resources they need to communicate the benefits that can be achieved with dermal fillers and skin boosters in providing their patients with beautiful looking skin this summer.


To receive Galderma’s ‘Summer You – What’s Your Secret’ campaign resources, email digital.uk@galderma.com.

 


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